Juice Cube is a juice company that produces healthy option beverages and products to meet the changing mainstream drinking culture in the UK. As a producer of raw, organic, fruit and vegetable juices and smoothies, as well as a manufacturer of raw cold-pressed juice beverages, our products tackle common everyday ailments faced by the average consumer. I had an opportunity to work with this project and to make a suggestion to for a new logo and packaging. The logo is very simple and understandable. Packaging is minimal and not overloaded.